If you’re like the guy in our next video, you might take the adventure from one end of the earth to the other. Dan Grec is an overlander and Jeep brand loyalist who took a two-year expedition in his Jeep Wrangler, which carried him steadfastly from Alaska to Argentina, peppering adventure everywhere along the way. In the video below, Dan shares his #MyJeepStory and plans about his upcoming adventure. Check the video out to get some ideas for your own adventure.
Your adventures don’t have to be continent-spanning to be worthy of the #MyJeepStory tag. Whether it’s local or halfway around the globe, the adventures you get up to with your own Jeep vehicle can be shared with the worldwide community of Jeep brand enthusiasts using the hashtag #MyJeepStory. This campaign helps celebrate 75 years of Jeep brand excellence by connecting with the people who make the Jeep brand what it is—the customers. Dan is heading to Africa for his next adventure, taking a customized Jeep Wrangler Rubicon with him. What vehicle are you bringing on your adventure?
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys. Our Super Bowl campaign firmly acknowledged ‘We Don’t Make Jeep, You Do,’ recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners. ‘My Jeep Story’ will help bring to life and pay tribute to the true spirit and humanity that has come to embody the brand.” –Olivier Francois, Chief Marketing Officer, FCA Global
If you haven’t settled your plans for the summer yet, consider adding another player to the roster, a great new Jeep vehicle to help you chase down adventure wherever it roams. Come see us at Lithia Chrysler Jeep Dodge of Tri-Cities, located on 7171 West Canal Drive, Kennewick, WA. Once you’ve found your partner-in-adventure, make sure to share your story with the world using the hashtag #MyJeepStory and keep the adventure rolling, even when you’re back from the trails.